Tokyo Olympic opening ceremony: Toil and mourning bloom into sparkling extravaganza. Technologies of Cold War diplomacy: Transforming postwar Japan. Kareem Abdul-Jabbar: What I learned watching the Tokyo Games. ![]() Place Branding & Public Diplomacy, 15(3), 147–155. Identifying sports diplomacy resources as soft power tools. Based on Dubinsky’s reflections on the postponed Tokyo 2020 Olympic Games, this chapter conceptualizes and discusses the nature of the new era of the Olympic Movement and its intersections with nation branding, public diplomacy, country image, and related fields.Ībdi, K., Talebpour, M., Fullerton, J., Ranjkesh, M. International Olympic Committee (IOC) President Thomas Bach also used the term “new era” when discussing the future of the Olympic Movement but here referred to Paris 2024 as the point of change (IOC News, 2022). Dubinsky (2019b) analyzed the evolution of the modern Olympic Games through such lenses, identifying prior to the pandemic that the Movement might be facing a new era, and addressed it as the survival-oriented era (Dubinsky, 2022a), following his research on the postponed Tokyo 2020 Olympic Games. ![]() Manifestations of nation branding and public diplomacy can be traced back to the athletic competitions in Ancient Olympia and through the entire history of the Modern Olympic Games (Dubinsky, 2019a, b Murray, 2018). The Olympic Movement is in a constant state of crossroads, needing to navigate through and adapt to changing global realities.
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